In 2018, we launched Pedestrian Myths to educate Utah pedestrians about traffic and crosswalk safety. Since pedestrians are only half of the equation in crashes, there’s now an opportunity to speak to drivers. So we launched myths from the drivers side. This specific campaign won some local and district Addy's. It took gold in the social media campaign category and silver in the integrated campaigns category.
Radio/Answering Machine & Banners
CREDITS// Me (Art), Ryan Houts (Copy), Kenny Hammond (CD)